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By using her slim boyish figure accentuated by her short cropped hair, and sporting the simple dresses designed by her she projected herself as a role model of the modern working woman, pursuing an active lifestyle and financial independence, worthy of emulation by other women. She designed simple and comfortable clothing and introduced relaxed fashions such as short skirts, pants for women, collarless jackets and the famous "little black dresses" that was compared to the versatile Model T Ford motor cars, by the American Vogue Magazine in 1926. The legendary Chanel suit an elegant creation composed of a well fitted knee length skirt and trim, box like collarless jacket, with bias edging and brass buttons was introduced in 1925, and was worn with large costume pearl necklaces. Unlike other houses of haute couture Chanel's designs were noted for their staying power and hardly changed from year to year or even from one generation to the next. Chanel's most revolutionary creation was undoubtedly the LBD Little Black Dress, the "Ford" of dresses, similar to the "Model T" Ford car, built on a production line for the masses, and was designed to be worn by any woman, any time of the day, morning, evening or even as cocktail wear. The black dress was previously associated only with mourning, until Chanel showed women that black was not only chic but elegant, and could be worn at any time of the day. The original design of the LBD showed a long sleeved, slim hipped dress, gathered low at the waist and reaching just below the knee. The concept of the LBD and its underlying structure remained the same for the rest of her life, and she only altered the fabric, or added sequins or chiffon trains. In the year 1921, Chanel launched her first signature perfume, known worldwide as Chanel No. 5. In spite of the revolution she sparked off in the early 20th century that radically changed the mode of dressing of women worldwide, Chanel is best remembered today, not for any popular signature designs that she introduced during her life time as a couture, but for the liquid gold that is still marketed in signature Art Deco bottles known as Chanel No. Longer term programs like a Bachelor of Fine Arts degree are often 3 4 years, and offer a more in depth base to work from.

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In the book NO MORE RULES both American and non American designers have produced work which relate to postmodernism and its themes, would reject the term strongly.

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