The Government of Canada invests in the wine industry

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ST. CATHARINES, ON, November 10, 2022 /CNW/ – from Canada The wine industry provides business opportunities for winegrowers and grape growers, while contributing to the economic vitality of rural communities. Today, Chris BitletParliamentary Secretary to the Minister of Canadian Heritage, and Vance BadaweyParliamentary Secretary to the Minister of Indigenous Services, announced on behalf of the Honorable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, an investment of up to $990,866 at Winegrowers Canada. The project will help increase domestic sales and exports of Canadian-made wine through targeted outreach and training initiatives.

The Canadian wine industry has over 800 wineries nationwide. Although the wine industry continues to grow across the country, it is not immune to challenges including climate change, labor shortages and supply chain issues.

This investment, through the AgriMarketing program, will help Wine Growers Canada further develop markets in North America, Europe and Asiaand increase awareness and confidence in made-in-Canada wine to protect, maintain and improve market access for Canadian wine producers.

To help Canadian licensed wineries adapt to current and emerging challenges that impact the financial resilience and competitiveness of the wine industry, the Government of Canada too spear two years, up to $166 million Wine sector support program provide wineries with short-term financial support.

Improved access to international markets helps wine producers continue to be an important contributor to the Canadian economy and grow in all areas of the value chain, from viticulture to retail sales to by tourism. The government of Canada will continue to work with the wine industry to strengthen the sector and keep it competitive.

Quotation

“The vineyards are an important part of from Canada rural communities. This investment will help increase exports and raise awareness of Canadian wine, support local jobs and businesses, and contribute to the strength of the national economy. »
Chris BitletParliamentary Secretary to the Minister of Canadian Heritage and Member of Parliament for St. Catharines, Ontario

“The last few years have been difficult for members of the wine and grape industry. Our investment will continue to support grape growers and grape growers, opening doors to new markets and increasing recognition of Canadian wine around the world.
Vance BadaweyParliamentary Secretary to the Minister of Indigenous Services and Member of Parliament for Niagara Centre, Ontario

“Grape wine is from Canada agricultural product with higher added value $11.5 billion every year to the Canadian economy. Canadian wines make up 1% of global production and face fierce competition here Canada and abroad from major wine-producing countries that heavily subsidize their industries. The federal Agri-marketing program is very useful in strengthening our fight for market share here in Canada and develop new markets for from Canada exceptional and award-winning wines.”
Dan PaszkowskiPresident, Grape Growers Canada

Fast facts

  • The Agri-marketing program aims to increase and diversify exports to international markets and seize domestic market opportunities.
  • Wine Growers Canada, based in Ottawa, Ontariowas established in 1967 as a non-profit organization that represents 90% of all wine produced in Canada.
  • In 2021, Canadian wine exports rebounded after declining in 2020 and were valued at a record high $92 millionwhich represents a 15% increase over the past five years and a 29% increase from 2020.
  • The United States represents from Canada leading export market with $73 million export, followed by China with $9 million.
  • In its 2022 Fall Economic Statement, the Government of Canada released its plan to continue sound management of the economy, make life more affordable and build an economy that works for everyone.

Additional links

Agri-marketing program
Wine sector support program
Winegrowers Canada
Fall Economic Statement 2022

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SOURCE Agriculture and Agri-Food Canada

For further information: For the media: Marianne Dandurand, Press Attaché, Office of the Minister of Agriculture and Agrifood, [email protected], 343-541-9229; Media Relations, Agriculture and Agri-Food Canada, Ottawa, Ontario, 1-866-345-7972, [email protected]

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